Die Absatzprognose einer Biermarke
DOI:
https://doi.org/10.17713/ajs.v26i2.549Abstract
Die Absatzprognose einer Biermarke stellt die Anwendung eines saisonalen ARIMA-Modells dar, bei dem auch externe Effekte berücksichtigt werden. Dieses Modell wird aufgrund dervorliegenden Daten konstruiert und im weiteren Verlauf mit sparsameren Modellen verglichen. Die Prognosen haben sich in der Praxis als sehr gut erwiesen.
References
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J. Hartung, B. Elpelt und K.-H. Klösener. Statistik. Oldenbourg, München, 1995.
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A. Pankratz. Forecasting with Dynamic Regression Models. New York, 1991.
R. Schlittgen und B. Streitberg, Zeitreihenanalyse. Oldenbourg, München, 1991.
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